CIW Web Design Specialist Practice Exam 2025 – Complete Exam Prep

The effectiveness of a favicon is primarily linked to its ability to enhance brand recognition in browser tabs. A favicon is a small icon associated with a particular website, and it serves as a visual representation of the brand. When users open multiple tabs in their web browser, the favicon helps them quickly identify and locate the desired website among others. This visual cue strengthens brand recall and aids in distinguishing a site from competitors.

The other options do not accurately capture the primary role of a favicon. Specific coding skills may be necessary to implement a favicon, but this technical aspect does not contribute to its effectiveness. The favicon also does not dictate background colors or increase text readability, as its primary function is to visually represent the brand rather than influence color schemes or typography. Thus, the option that highlights the favicon’s role in brand recognition is the most relevant and correct.